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	<title> &#187; Design</title>
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		<title>Tesco re-brand to Dars.</title>
		<link>http://sma11.com/2011/tesco-re-brand-to-dars/</link>
		<comments>http://sma11.com/2011/tesco-re-brand-to-dars/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 10:50:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://sma11.com/2011/tesco-re-brand-to-dars/</guid>
		<description><![CDATA[Hey Tesco! &#8211; The similarity of the branding on Dars Express in Cambridge is uncanny. Reminds me of &#8216;safest way&#8217; in Dubai. Brilliant.]]></description>
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		<title>U R missing from&#8230;</title>
		<link>http://sma11.com/2011/u-r-missing-from/</link>
		<comments>http://sma11.com/2011/u-r-missing-from/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 09:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://sma11.com/2011/u-r-missing-from/</guid>
		<description><![CDATA[The Salvation Army had this poster up last month. It&#8217;s not the first bit of thoughtful design I have noticed than having. In my opinion- just missing the U out would have been more effective and quicker to understand. The U R is clever but it makes a passing glance ineffective, it took me a [...]]]></description>
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		<title>Apple replaces the humble paperclip</title>
		<link>http://sma11.com/2011/apple-replaces-the-humble-paperclip/</link>
		<comments>http://sma11.com/2011/apple-replaces-the-humble-paperclip/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 17:25:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://sma11.com/2011/apple-replaces-the-humble-paperclip/</guid>
		<description><![CDATA[I am not kidding. When I got my iPhone 1 back in November 2008 this was the genuine tool issued to staff at the apple store. Interesting that bow that the device has proved itself they even make their own pokey thing. What was wrong with the paperclip? it did the job, in fact os [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google is growing inside you</title>
		<link>http://sma11.com/2010/google-is-growing-inside-you/</link>
		<comments>http://sma11.com/2010/google-is-growing-inside-you/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 13:27:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Rambling]]></category>

		<guid isPermaLink="false">http://sma11.com/?p=921</guid>
		<description><![CDATA[Google are prepping a major update to Google Chrome, the key change is that it coincides with the launch of their HTML web-app stores. er. Wow. I hear you say. Well it just illustrates the cool calculating way of the Google. Google TV is attacking the living room, Google Android has won the top OS [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schipol airport information</title>
		<link>http://sma11.com/2010/schipol-airport-information/</link>
		<comments>http://sma11.com/2010/schipol-airport-information/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 16:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/schipol-airport-information/</guid>
		<description><![CDATA[Amsterdam&#8217;s main airport is a sprawling mass of tunnels and flat conveyer-belts of 100m and more. It is a very exhausting place. Some gates are a good distance (read miles) from the main entry an you need to hunt a bit. These signs help somewhat offering walking times. I like the way that have not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>But isn&#8217;t everyone a patient?</title>
		<link>http://sma11.com/2010/but-isnt-everyone-is-a-patient/</link>
		<comments>http://sma11.com/2010/but-isnt-everyone-is-a-patient/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 15:45:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Rambling]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/but-isnt-everyone-is-a-patient/</guid>
		<description><![CDATA[This is in my doctor&#8217;s surgery waiting room. &#8220;Please give up your seat for a patient&#8221; Did i miss something?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Flip Off Man</title>
		<link>http://sma11.com/2010/flip-off-man/</link>
		<comments>http://sma11.com/2010/flip-off-man/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 18:00:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/flip-off-man/</guid>
		<description><![CDATA[Nice clear labelling on this soluble medication container. Flip it off yourself.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Another ringer wanted</title>
		<link>http://sma11.com/2010/another-ringer-wanted/</link>
		<comments>http://sma11.com/2010/another-ringer-wanted/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 19:25:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/another-ringer-wanted/</guid>
		<description><![CDATA[I wonder how long this wanted card has been in use. Spotted in the Sepulture Church of Northampton during the bridal procession.]]></description>
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		<item>
		<title>Know thy audience</title>
		<link>http://sma11.com/2010/know-thy-audience/</link>
		<comments>http://sma11.com/2010/know-thy-audience/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 20:25:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/know-thy-audience/</guid>
		<description><![CDATA[Glymbourne hosts rather opulent events and the clientele attracted obviously may have problems understanding the more &#8216;common&#8217; toilet symbols.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke bottle tops and necks</title>
		<link>http://sma11.com/2010/coke-bottle-tops-and-necks/</link>
		<comments>http://sma11.com/2010/coke-bottle-tops-and-necks/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:55:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Rambling]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://sma11.com/2010/coke-bottle-tops-and-necks/</guid>
		<description><![CDATA[I don&#8217;t really buy fizzy pop at all so I am not sure if this is an entirely new phenomenon. Bought this Coke bottle in Paris and immediately noticed it had a short screw top and neck. Yes I realise this is not amazing news but it has changed the dynamic of using the bottle. [...]]]></description>
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		<slash:comments>0</slash:comments>
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